Breaking the fad diet cycle. Over 6 weeks, you will learn what actually works and finally keep it off for good. Starts 5th October (see early access bonus)
Get the discounted price of £149 instead of £179
Plus sign up on 29th September and enter a draw to win your £100 Amazon Voucher.
And be entered into the £300 prize at the end of Breaking Fads
Get early access and bonuses by joining. Add your name and email and you're on the list.
I'm not here to sell you supplements. I'm not here to keep you dependent on my coaching forever. I'm here to teach you what actually works so you can do this yourself.
Nutrition doesn't require suffering; we support you with calorie targets, nutrition advice, and how to keep hunger at bay without white-knuckling your way through every meal.
Over 100 recipes, meal ideas, and accountability that removes the guesswork.
No starvation. No sadness. Just easy, enjoyable food that supports fat loss and actually keeps you full.
You'll learn the fundamentals of exercise that support fat loss and help you live longer.
Not elaborate setups for 30-second exercises.
Not influencer nonsense. Just what actually works.
Gym and home programmes included.
Not ready to train? Exercise is optional. You'll still lose fat. Add it when you're ready.
Most people aren't supportive when you lose weight.
With comments like: "One won't hurt." "You're fine as you are." "Don't be boring."
You won't get this in the Breaking Fads community.
You'll connect with others going through the same thing. Get support. See proof it's possible from people just like you.
A private hub where everyone's there to help each other succeed.
You're not doing this alone.
You're not getting a meal plan that stops working the second the programme ends.
You're getting an education.
Videos, guides, downloads, and weekly webinars that build on each other, teaching you the fundamentals of fat loss in plain English.
The goal isn't to make you dependent on me forever. It's to teach you so well that you don't need a coach telling you what to do.
By the end of 6 weeks, you won't be guessing. You'll know.
Thanks for clearing my head which had been bombarded with weight loss techniques of which hadn't worked. It's been simplified with expert guidance and I feel motivated to continue
Craig has been a godsend. Extremely attentive and encouraging without being overbearing. He has helped me see it is so much more than dieting alone and he has helped improve my mindset. So much so I rejoined a gym! The App he uses is really easy to follow and although his coaching is all online, you wouldn't know it.
Craig has helped me understand how to loose weight in a healthy way and supported me throughout the entire process. I can honestly say he has helped change me for the better. He is so supportive and his energy to help 'better yourself' is always there.
If you have health and fitness goals but also a life to juggle, I would highly recommend Craig. As someone who was always fit and active previously, I had allowed work, children, the usual stuff, to take their inevitable toll on my body and my motivation. I'd erected mental barriers and various attempts to lose weight and get out of bad habits came and went over the years. Craig has helped me develop self-discipline and a mindset to keep myself accountable. He also helped with my understanding of nutrition, something that I am particularly thankful for.
Nope! Coaching in Facebook groups is chaotic and, frankly, a lazy way to run a program. That's why I've built out a dedicated app to host everything, so you get a structured, easy-to-follow experience without the distraction of social media. You'll have everything you need in one place for the full six weeks.
A typical personal trainer in a gym will charge anywhere from £45 to £100 for a single hour, and that's usually just for the workout, with no nutrition guidance, habit coaching, or ongoing support throughout the week.
Breaking Fads gives you all of that for just £4.26 per day, a total of £179 for the full six weeks.
Priority List Bonus: If you're on the Priority List, you get an exclusive discounted price of £149, which is just £3.55 per day!
That's exactly who this is for. Most programs fail because they're too complicated or expect perfection you can't maintain. This focuses on what actually drive results, done consistently at a level you can sustain.
Exercise helps, but it's not required to lose fat. We'll cover how to incorporate movement that fits your life.
A wide selection of workout programs to suit different fitness levels and preferences are included. (As I mentioned you don't have to exercise, we can still get you results)
All webinars are recorded and posted in the forum, plus you can submit questions in advance or anytime in the forum.
No. You'll get recipe ideas and meal suggestions, but this is about teaching you the principles so YOU can make food choices that work for YOUR life.
Yes, this is specifically designed for busy adults with real-life responsibilities. No meal prep Sundays required, no 5 am workouts expected.
Get early access and bonuses by joining
Programme starts 5th October. Priority list members get access first.