LIMITED SPACES: 6 Weeks Fat Loss Programme starts February 9th - Early Access Bonuses Close 2nd February

Lose 6-10lbs with a 6-week fat loss programme that actually works

Breaking the fad diet cycle.

Over 6 weeks, you will learn what actually works and finally keep it off for good. Starts 4th May

(see early access bonus)

Limited to 50 Spaces

Join the priority list and get early access on the 28th April and bonuses

EARLY ACCESS BONUSES

Get the discounted price of £149 instead of £179

Plus sign up on 28th April and enter a draw to win your £100 Amazon Voucher.

And be entered into the £300 prize at the end of Breaking Fads

What makes Breaking Fads different?

I'm not here to sell you supplements. I'm not here to keep you dependent on my coaching forever.

I'm here to teach you what actually works so you can do this yourself.

Other Programmes

  • Overcomplicates everything

  • Expect perfection and nothing else.

  • Makes you feel like a failure when life gets busy.

  • Falls apart when life happens

  • Doesn't give you a coach

  • Keeps you dependent on them

  • No guarantee

Breaking Fads Programme

  • Focus on what actually matters

  • Removes overwhelm

  • Works with real-life scenarios

  • You get your own coach, you can message

  • Built to help you work through life challenges and any hurdles

  • Teaches you to be independent so you keep the fat off

  • Fat Loss Guarantee - if you don't lose fat using my Anti-Fad, Fat Loss methods get your money back

What do you get when you join Breaking Fads

Nutrition

Nutrition doesn't require suffering; we support you with calorie targets, nutrition advice, and how to keep hunger at bay without white-knuckling your way through every meal.

Over 100 recipes, meal ideas, and accountability that removes the guesswork.

No starvation. No sadness. Just easy, enjoyable food that supports fat loss and actually keeps you full.

Exercise

You'll learn the fundamentals of exercise that support fat loss and help you live longer.

Not elaborate setups for 30-second exercises.

Not influencer nonsense. Just what actually works.

Gym and home programmes included.

Not ready to train? Exercise is optional. You'll still lose fat. Add it when you're ready.

Community

Most people aren't supportive when you lose weight.

With comments like:

"One won't hurt." "You're fine as you are." "Don't be boring."

You won't get this in the Breaking Fads community.

You'll connect with others going through the same thing. Get support. See proof it's possible from people just like you.

A private hub where everyone's there to help each other succeed.

You're not doing this alone.

Education

You're not getting a meal plan that stops working the second the programme ends.

You're getting an education.

Videos, guides, downloads, and weekly webinars that build on each other, teaching you the fundamentals of fat loss in plain English.

The goal isn't to make you dependent on me forever. It's to teach you so well that you don't need a coach telling you what to do.

By the end of 6 weeks, you won't be guessing. You'll know.

That's not all!

You get all this too!

  • A coach that you can actually speak to

  • Direct messaging and feedback from your coach

  • Structured video advice sent to you, not generic to a group

  • How to keep off the fat after Breaking Fads support

  • Nutrition tracker & accountability systems

  • Chance to win £300

CLIENT RESULTS

CLIENT RESULTS MONTHS AFTER BREAKING FADS

VIDEO TESTIMONIALS

MORE TESTIMONIALS

★ ★ ★ ★ ★

Thanks for clearing my head which had been bombarded with weight loss techniques of which hadn't worked. It's been simplified with expert guidance and I feel motivated to continue

Diane Martin
★ ★ ★ ★ ★

Craig has been a godsend. Extremely attentive and encouraging without being overbearing. He has helped me see it is so much more than dieting alone and he has helped improve my mindset. So much so I rejoined a gym! The App he uses is really easy to follow and although his coaching is all online, you wouldn’t know it.

Anthony West
★ ★ ★ ★ ★

Craig has helped me understand how to loose weight in a healthy way and supported me throughout the entire process. I can honestly say he has helped change me for the better. He is so supportive and his energy to help ‘better yourself’ is always there.

Sophie McAllan
★ ★ ★ ★ ★

If you have health and fitness goals but also a life to juggle, I would highly recommend Craig. As someone who was always fit and active previously, I had allowed work, children, the usual stuff, to take their inevitable toll on my body and my motivation. I'd erected mental barriers and various attempts to lose weight and get out of bad habits came and went over the years. Craig has helped me develop self-discipline and a mindset to keep myself accountable. He also helped with my understanding of nutrition, something that I am particularly thankful for.

Chris Bush

Join the priority list

Get early access and bonuses by joining

FAQs.

Is this just another one of those Facebook Group challenges?

Nope! Coaching in Facebook groups is chaotic and, frankly, a lazy way to run a program. That’s why I’ve built out a dedicated app to host everything, so you get a structured, easy-to-follow experience without the distraction of social media. You’ll have everything you need in one place for the full six weeks.

How much is Breaking Fads?

A typical personal trainer in a gym will charge anywhere from £45 to £100 for a single hour, and that’s usually just for the workout, with no nutrition guidance, habit coaching, or ongoing support throughout the week.

Breaking Fads gives you all of that for just £4.26 per day, a total of £179 for the full six weeks.

Priority List Bonus: If you’re on the Priority List, you get an exclusive discounted price of £149, which is just £3.55 per day!

What if I've tried everything and nothing works?

That's exactly who this is for. Most programs fail because they're too complicated or expect perfection you can't maintain. This focuses on what actually drive results, done consistently at a level you can sustain.

Do I need to exercise?

Exercise helps, but it's not required to lose fat. We'll cover how to incorporate movement that fits your life.

A wide selection of workout programs to suit different fitness levels and preferences are included. (As I mentioned you don't have to exercise, we can still get you results)

What if I can't make the live webinars?

All webinars are recorded and posted in the forum, plus you can submit questions in advance or anytime in the forum.

Is this another meal plan I have to follow perfectly?

No. You'll get recipe ideas and meal suggestions, but this is about teaching you the principles so YOU can make food choices that work for YOUR life.

Will this work if I have a busy schedule?

Yes, this is specifically designed for busy adults with real-life responsibilities. No meal prep Sundays required, no 5 am workouts expected.